Shop Visit: Slate in Burlington, Vermont
May 3, 2021
A Vermont boutique launches an interior design business.
Text by Robert Kiener    Photography by Lindsay Selin
For Sarah Baroni Phaneuf, more isnât necessarily merrier. The owner of the Burlington, Vermont, home-and-lifestyle store Slate sums up her design aesthetic as âtimeless, not trendy.â
As she explains, âWe believe our customers should invest in good and beautiful products that will last and make them happy for a long time, instead of choosing fashion-based or trendy products that will end up being given away or in a landfill. Thatâs why we choose all of our products, from our candles to our couches, with a âbuy less, buy betterâ idea in mind.â
The 4,000-square-foot shop on Burlingtonâs dynamic Church Street Marketplace offers everything from modern furniture and handmade dinnerware, to rugs, original art, and fashion accessories. Its comfortable, unfussy aesthetic has proven popular with homeowners and interior designers alike. Indeed, some customers have admired Phaneufâs product curation so much that they have hired her and her staff to decorate their homes.
âWe love getting to know a clientâs design preferences and choosing pieces that will thrill them,â she says. For a recent project, the Slate team furnished a familyâs entire second home in Vermont, facilitating not only the big purchases, like beds, tables, and chairs, but also the little details, such as coffee-table books and games for the children. Phaneuf, a Cape Cod native who operated her own home-and-lifestyle store and jewelry-design business in California before returning to New England and opening Slate in 2017, reports that interior design is the fastest growing sector of her business.
Visitors to Slateâand its websiteâquickly learn that one of Phaneufâs skills is sourcing products that fit in seamlessly with her storeâs vision and values. âI am always searching for new sources, from furniture to food to art,â she explains. âI am especially thrilled when I can find a local supplier. But everything has to be aesthetically unique and mesh with our brand.â
And, as she notes, the brand is even reflected in the storeâs name: âOne of the reasons I chose the name âSlateâ is that the material itself is organic and simple, yet beautifulâperfect qualities that help make a house a home.â
Slate, Burlington, Vt., slatehome.co
Share
You must be logged in to post a comment.