Pella Windows Opens Reimagined, Modern Showrooms

July 1, 2019

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Text by Kaitlin Madden    Photography by Pella Corp.

Photo by Pella Corp.

When you think of window shopping for fun, it’s likely the kind that involves browsing your favorite retail destinations with a hypothetical wish list in mind.

But the team at Pella Windows & Doors is hoping you’ll soon embrace a more literal definition.

The 94-year-old company is in the midst of a major revamp of its New England window and door showrooms, meant to elevate each space into an interactive, inspiring, and informative experience. The new, state-of-the-art spaces feature airy design, high-tech displays, and a team of expert brand ambassadors ready to make window shopping not just productive, but enjoyable.

“We felt like the existing showrooms weren’t serving our market in the best way possible. We’ve seen a change happening where people wanted this more interactive experience, so we reimagined our showrooms completely,” says Olivia Slifer, Marketing Manager for Pella Windows & Doors’ Eastern Massachusetts, Maine, and New Hampshire regions. “The new spaces are very sleek and user-focused, and it’s all about creating this omni-experience for our customers that’s not only digital, but tactile. They can see and feel all of the products in every showroom.”

Spurred by its growing number of product options, and an increasingly style- and energy-savvy customer, Pella was motivated to find a way to showcase as many of its products on the floor as possible. The solution inspired the new showroom layout: an open-center corridor flanked by rows of full-sized products. “The showroom design is now all about the product, and allowing it to be the star. There are more than 20 doors and windows hung by a cassette-like system, which allows them to be rolled out in the middle of the room so customers can experience different products for themselves,” Slifer explains. “When you come in, you can see almost every color we offer, every window we offer, and our full-sized doors. It’s meant to give you a concrete idea of what these products will look like in your home.”

To further inspire customers, the physical displays are supplemented by digital ones; monitors and large screens run presentations and photos of local projects.

Should customers find themselves overwhelmed by the volume of choices, or simply need a second opinion on a decision, each Pella Experience Center is staffed with highly trained brand ambassadors who know the company’s product inside and out. “Our showroom staff underwent an extensive training with Pella Corporation to elevate the customer experience to the next level,” explains Slifer.

Additional resources are geared specifically toward the architectural community and design trade. “We want the showrooms to be a space where architects and builders want to bring their clients, and we’ll also be hosting regular architectural lunch-and-learns and industry events,” Slifer says.

New and improved Pella Experience Centers are already open in Hingham and Natick, Mass., while a store in Woburn will open early next year. The revamped Newington, N.H., and Scarborough, M.E., showrooms will be open late spring 2019 closely followed by Meredith, N.H. The Hingham and Natick stores are open six days a week, and window shoppers—in all senses of the word—are welcome. “Whether you’re at the very beginning of the process and you just want to look at options, or you’re in the design phase and ready to make a purchase, we want you to come in and use these new spaces as your first resource,” says Slifer.

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