Little Greene is Coming to Connecticut
July 25, 2023
Editor at Large Clinton Smith brushes up on hues you can use.
Text by Clinton Smith
Little Greene may not be a household name in the U.S., but in the United Kingdom and Europe, the paint company is beloved for its curation of unique colors, customer service, and eco-friendly efforts. Stateside, it’s more of a cult favorite among discerning designers and an in-the-know clientele looking for something unique. Come fall of 2023, however, Greenwich will be home to the first Little Greene location in the U.S., giving easy access to everyone.
“There have been consistent requests from U.S. visitors about availability of our products,” says David Mottershead, founder and managing director of Little Greene. “This decision was not taken lightly and has involved almost two years of preparation.”
The location on East Putman Avenue—already a design destination—will offer more than just paint. Little Greene’s extensive line of wallcoverings will be available as well. And while it’s often said that paint is the easiest way to change the mood of a room, choosing the perfect shade can be a challenge for those without a design professional. The company’s color advisory service hopes to change that.
“Our professionally trained consultants will guide customers through the Little Greene color palette, range of finishes, and wallpapers to help them to bring beauty and personality to their interior schemes,” adds Mottershead.
And while you might think that there couldn’t possibly be “new colors” that can’t already be found in the U.S. market, a review of Little Greene’s paint deck does have you often taking a second glance. Furthermore, a range of finishes gives each color added depth, dimension, and complexity.
“The colors have a historical perspective that has been tuned to chime exactly with modern contemporary interior design,” says Mottershead.
Little Greene’s colors are formulated using an advanced fifteen-pigment color system.
“These pigments are chosen for their opacity, long life, and fastness against UV degradation,” says Mottershead. Each can of paint is also tinted in order to create as little waste as possible and has been formulated to have minimal impact on the environment, including very reduced levels of VOCs.
And since the English are known for their gracious hospitality and welcoming spirit, an at-home color consultation can be arranged by phone if you can’t get to the new showroom to experience the line firsthand. Little Greene, Greenwich, littlegreene.eu