Le Marchande Brings Parisian-Inspired Shopping to Falmouth, Maine

Shop owner and interior designer Susie Smith Coughlin in Le Marchande.

“I think antiques are one of the best ways to inject character and charm,” says Smith Coughlin. Witness the store’s eighteenth-century jelly cabinet and an antique portrait.

The Inside ottomans upholstered in Scalamandré surround an antique French farm table; a Slim Aarons print keeps watch over the scene.

Faux flowers from Abigail Ahern are displayed on a custom piece from Pennsylvania Farm Table Company.

These candy-colored Venetian-inspired coupes and bowls are from Sir/Madam.

Ten years into her career as a residential and commercial interior designer, Susie Smith Coughlin had to admit it: she was lonely. “Aside from my clients, I was working alone,” says Smith Coughlin. “My background is in sales and there’s a lot of energy in sales. I realized I missed being around people.”

So in December 2024, Smith Coughlin, who attended high school in nearby Yarmouth, opened Le Marchande in the heart of Falmouth, Maine. The 3,000-square-foot shop, tucked under The Wyeth luxury condominium complex, features a mix of antiques (predominantly from France and Turkey), artwork (everything from Slim Aarons prints to vintage oil landscapes), and gift items (like candles and books). Vessels of muted faux florals from Abigail Ahern, lighting from Currey & Company, colorful glass coupes, and sumptuous linens give the space a decidedly Parisian vibe, hence the name, an artistic reimagining of la marchande, French for “the merchant.”

“I wanted to bring another voice to the design conversation in Maine—something other than nautical,” explains Smith Coughlin, who runs her design studio out of the space and offers a trade program. “It’s really about mixing interesting pieces—maybe a modern sofa with an English cottage dresser.
I want to show people how to create spaces with depth and a sense of imagination.”

Le Marchande, Falmouth, Maine, lemarchande.com