Don’t Judge a Wearer by their Watch
May 7, 2015
By Cheryl Katz
There was a moment when, if you asked someone the time and they replied, “It’s one fifty two, no wait… it’s actually one fifty three” you would know that they were wearing a digital watch, probably one with a lighted display screen and a beeper.
You might also make a few assumptions: that they were runners or techies or probably not interested in design. (Okay I have a bias for radial watches.)
You might even extrapolate further and presume an obsession with minutiae or distaste for abstraction.
If on the other hand, if you asked the same question to a matte- metal- with- very- few- markings – watch- wearer, their reply to the query would be,
“It’s going on two… I think.”
These tellers of time might be categorized as artsy, right brain types who love fashion and who were so busy, they couldn’t waste time thinking about it.
M & Co watch from the MOMA Store
But with the introduction of the Apple Watch those scenarios have been rendered moot.
Beside what Apple calls “customization” – the Apple watch can forecast the weather, notify you when an e mail arrives, send your heart rate to your sweetie – there are ten different watch faces available, making a rush to judgment difficult. Maybe that’s the biggest- and best –news of all.